The Wave

The Wave is Blauw’s editorial journal. A space where the ocean meets storytelling. Here, we share stories about sustainability, ocean conservation, and coastal living that inspire a deeper connection to the sea.

From mindful design to life by the water, The Wave celebrates those who feel at home in the ocean.
Autumn beach
Holding On to Summer: The Case for Off-Season Ocean Days
Summer may be over, but the ocean never leaves. Discover why autumn is the perfect time to slow down by the coast, and how sustainable swimwear can carry your ocean... Read more...
Listening to Whales: The Deep Science of Project CETI
Listening to Whales: The Deep Science of Project CETI
What if we could understand whales? Dive into the world of Project CETI: a groundbreaking scientific initiative using AI and underwater tech to decode the language of sperm whales. A... Read more...
What Is Sustainable Swimwear?
What Is Sustainable Swimwear?
Not all swimwear is created equal. Discover what truly makes swim shorts sustainable, from recycled materials and ethical production to regenerative impact. Learn how Blauw is redefining sustainable swimwear with... Read more...
How to Care for Your Recycled Swim Shorts (and Make Them Last Longer)
How to Care for Your Recycled Swim Shorts (and Make Them Last Longer)
Learn how to care for your recycled swim shorts to extend their life and reduce environmental impact. A practical guide to washing, drying, storing, and wearing sustainable swimwear with intention. Read more...
The Hidden Cost of Fast Fashion by the Shore
The Hidden Cost of Fast Fashion by the Shore
Fast fashion swimwear may be cheap, but the impact runs deep. This article explores the environmental cost of disposable swim shorts and how choosing sustainable swimwear makes a real difference. Read more...
Ocean Plastic: From Waste to Worth
Ocean Plastic: From Waste to Worth
Ocean plastic isn't just a problem - it's a resource. This article explores how ocean-bound plastic is collected, processed, and used to make durable materials, including swimwear. Learn how Blauw... Read more...
Why We Plant Seaweed for Every Short Sold
Why We Plant Seaweed for Every Short Sold
Blauw doesn’t just remove plastic from the ocean, we help restore it too. For every pair of recycled swim shorts sold, we plant seaweed in partnership with Seatrees. Discover why... Read more...
Packing Light for a Coastal Weekend: The Ocean Essentials
Packing Light for a Coastal Weekend: The Ocean Essentials
A minimalist packing guide for ocean lovers who live lightly and travel with intention. Discover versatile, sustainable essentials, from recycled swim shorts to beach-ready basics that simplify your weekend escape... Read more...
The Art of Slow Mornings by the Sea
The Art of Slow Mornings by the Sea
A reflection on the beauty of slow mornings by the ocean, how daily habits shape who we are and the impact we leave behind. Featuring quiet rituals, mindful choices, and... Read more...
Saltwater State of Mind: Why We Feel Better Near the Ocean
Saltwater State of Mind: Why We Feel Better Near the Ocean
Why does the ocean calm us so deeply? This piece explores the science of blue mind and how it connects to Blauw’s name, values, and purpose. A reflection on the... Read more...
Beneath the Surface: How Ocean Health Shapes Our World
Beneath the Surface: How Ocean Health Shapes Our World
The ocean is more than a backdrop, it’s the beating heart of our planet. This story explores how ocean health affects our environment and human wellbeing, and how small choices... Read more...
Blauw logo; sustainable swimwear for men offering recycled swim shorts
Turning the Tide: How Recycled Swim Trunks Are Pioneering Sustainable Fashion
The surge in ocean plastic has become one of the most pressing environmental issues of our time. Each year, millions of tons of plastic end up in the ocean, posing... Read more...