From the ocean for the ocean
Blauw, what?
Blauw is a product of love to the pure color of our oceans. Blauw means blue, pronounced [blʌuʋə]. Every decision is guided by the goal of protecting and celebrating the ocean.
At Blauw, we take plastic out of the ocean and bring it back on land in the form of stylish swim shorts.
circularity and sustainability
Blauw, why?
Our mission is crystal clear: to craft swimwear that celebrates the ocean and protects it at the same time. Reducing marine waste and restoring marine ecosystems.
Having impact through action by focusing on tangible efforts that make a real difference.
Purpose and goal
Blauw, who?
I'm Floris - surfer, ocean lover, and founder of Blauw. I started this brand not because the world needed more swim shorts, but to create something for the people who feel at home in the water. And have the best impact while doing so.
It’s a simple idea: look good above the surface, do good below it.