Blauw is a product of love to the pure color of our oceans. Blauw means blue, pronounced [blʌuʋə]. Every decision is guided by the goal of protecting and celebrating the ocean.

At Blauw, we take plastic out of the ocean and bring it back on land in the form of stylish swim shorts.

Designed for life in and around the water, Blauw creates comfortable swimwear that looks good above the surface, and does good below it.

Beyond removing ocean plastic, we plant seaweed for every short sold. Helping the ocean to not only recover, but improve its ecosystem for all that call it home.

I'm Floris - surfer, ocean lover, and founder of Blauw. I started this brand not because the world needed more swim shorts, but to create something for the people who feel at home in the water. And have the best impact while doing so.

It’s a simple idea: look good above the surface, do good below it.