From the ocean for the ocean.
Blauw means blue. It is a tribute to the water that inspired the brand and continues to guide every product we create.
Blauw, what?
Blauw, pronounced [blʌʊvə] and Dutch for Blue, is a product of love to the pure color of our oceans. At Blauw, we take plastic out of the ocean and bring it back on land in the form of swim shorts.
Blauw, why?
Because products can perform better and do better at the same time.
Circularity and sustainability aren’t add-ons at Blauw - they are the foundation. We design swimwear that removes plastic from the ocean and gives it a new life on land, while planting seaweed to actively restore the marine ecosystem. Every pair of shorts removes the equivalent of 11 plastic bottles from the ocean.
Blauw, who?
I’m Floris — surfer, ocean lover, and founder of Blauw.
I started Blauw because I wanted a short that could move naturally between the water and the rest of the day, without sacrificing comfort, style or responsibility. The world did not need another ordinary swim short. It needed a better one.
It's simple:
Look good above the surface. Do good below it.
One short.
Every occasion.
Swim in it. Travel in it. Spend the rest of the day in it. The perfect partner for your favorite shirt.
Shop the Blauw Short✓ Free US & EU shipping · ✓ 30-day returns · ✓ Removes plastic from the ocean