About Blauw

Blauw was born from a deep love for the ocean — its colors, its rhythm, its freedom. Blauw is a product of love to the pure color of our oceans. Blauw means blue, pronounced [blʌuʋə].

We set out to create sustainable swimwear for men that not only looks and feels great, but also stands for something more. At Blauw, we don’t believe in guilt-driven sustainability. We believe in thoughtful choices, timeless design, and clothing that reflects what you care about.

Our recycled swim shorts are made from ocean plastic, turning marine waste into something beautiful, durable, and meant to last. Every detail has been considered - from fabric selection and fit to stitching and packaging. And for every short sold, we plant seaweed, one of nature’s most effective tools for restoring marine ecosystems.

This isn’t about trends or marketing gimmicks. This is recycled swimwear with a purpose. We’re here to make a quiet impact by offering sustainable swimwear that’s rooted in integrity and inspired by the sea. No loud logos. No throwaway fashion. Just well-made men’s swimwear that carries meaning beneath the surface.

Blauw is for those who feel at home in the water and believe that what you wear should speak to the world you want to protect.

Our Story

From the ocean for the ocean.

Blauw means blue. It is a tribute to the water that inspired the brand and continues to guide every product we create.

The Origin

Blauw, what?

Blauw, pronounced [blʌʊvə] and Dutch for Blue, is a product of love to the pure color of our oceans. At Blauw, we take plastic out of the ocean and bring it back on land in the form of swim shorts.

Meet the Blauw Short →

Our Mission

Blauw, why?

Because products can perform better and do better at the same time.

Circularity and sustainability aren’t add-ons at Blauw - they are the foundation. We design swimwear that removes plastic from the ocean and gives it a new life on land, while planting seaweed to actively restore the marine ecosystem. Every pair of shorts removes the equivalent of 11 plastic bottles from the ocean.

Discover Our Impact →

The Founder

Blauw, who?

I’m Floris — surfer, ocean lover, and founder of Blauw.

I started Blauw because I wanted a short that could move naturally between the water and the rest of the day, without sacrificing comfort, style or responsibility. The world did not need another ordinary swim short. It needed a better one.

It's simple: