Privacy policy

The Short Version

We only collect the info we need to get your order to you, make your experience better, and send you things you’ve asked for (like updates, offers, or very nice pictures of shorts).
We’ll never sell your data, and you can opt out of emails or texts any time - no hard feelings.

Privacy Policy

Last updated: [8/9/2025]

Blauw (“we,” “our,” “us”) cares about your privacy almost as much as we care about the ocean (and that’s saying something). This Privacy Policy explains how we collect, use, and protect your information when you visit our website, make a purchase, or interact with us through email or SMS.

1. Information We Collect

We may collect the following types of information:

Personal Information: Name, shipping and billing address, email address, phone number, and payment details.
Order Information: Products purchased, order history, and transaction details.
Account Information: If you create an account, we store your login details and preferences.
Device and Usage Information: IP address, browser type, operating system, and browsing behavior on our site.
Marketing Information: Your preferences for receiving communications from us via email or SMS.
Fun Fact (not collected): How many hours you’ve spent dreaming of your next coastal getaway — but we fully support it.

2. How We Use Your Information

We use your information to:

Process and fulfill your orders.
Communicate with you about your orders, account, and customer service requests.
Send you marketing communications (email and SMS) with your consent.
Improve our website, products, and customer experience.
Comply with legal obligations and prevent fraud.
Occasionally daydream about sea turtles (this one’s just us).

3. Email Marketing

When you sign up for our newsletter, create an account, or make a purchase, you may choose to receive marketing emails from us.

You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly.
We do not sell or rent your email address to third parties.
We might use it to send you pictures of very nice shorts.

4. SMS Marketing

If you provide your phone number and opt-in, you may receive SMS updates, promotions, and order notifications from us.

Message and data rates may apply.
Message frequency varies (we promise not to blow up your phone like an overexcited group chat).
You can opt-out at any time by replying “STOP” to any message or contacting us.
We do not share your phone number with third parties for their marketing purposes.

5. Sharing Your Information

We may share your information with:

Service Providers: Third parties who help us process payments, fulfill orders, deliver products, send marketing messages, and operate our website.
Legal Requirements: When required to comply with laws, regulations, or legal requests.
Business Transfers: In connection with a merger, sale, or acquisition.
We do not sell your personal information. Ever.

6. Data Security

We use reasonable security measures to protect your personal information from unauthorized access, alteration, or destruction.

7. GDPR & CCPA Compliance

If you are located in the European Economic Area (EEA) or California, you have specific rights under data protection laws:

Right to Access: You can request a copy of the personal information we hold about you.
Right to Rectify: You can ask us to correct or update your personal information.
Right to Erase: You can request that we delete your personal information (unless we need it for legal or legitimate business purposes).
Right to Restrict Processing: You can limit how we use your information.
Right to Data Portability: You can request a copy of your personal data in a portable format.
Right to Opt-Out of Sale (CCPA): We don’t sell your data, so you’re good here.

To exercise any of these rights, please contact us at support@blauwshorts.com. We may need to verify your identity before processing your request.

8. Cookies & Tracking

We use cookies and similar technologies to:

Remember what’s in your cart.
Understand how you use our site.
Serve you relevant content and offers.

You can manage cookies through your browser settings. Warning: disabling cookies might make your online shopping experience about as fun as swimming in jeans.

9. Changes to This Policy

We may update this Privacy Policy from time to time. If we make major changes, we’ll post them here with a revised “last updated” date and we will let you know by email - no cryptic messages in a bottle.