A Blauw Initiative to Restore the Ocean
At Blauw, every decision starts with one simple question: What would have the best impact on the ocean?
Our swim shorts are made from 100% recycled ocean plastic, a material choice that helps keep waste out of our seas. But we knew that wasn't enough. Cleaning the ocean is only one part of the story. The other is restoring the damage already done.
That’s why we plant seaweed for every pair of recycled swim shorts sold. It’s a small act with powerful ripple effects, and it’s at the heart of what we believe as a brand: that the clothes you wear should not just look good, they should do good.
Why Seaweed?
Seaweed is one of the most effective tools we have to fight climate change and support marine ecosystems. Unlike tree planting, which can take decades to impact carbon levels, seaweed grows rapidly and absorbs carbon almost immediately. In fact, seaweed can capture up to 20 times more carbon per acre than forests on land.
But that’s just the beginning.
Seaweed:
- Protects coastlines from erosion by reducing wave energy
- Creates habitats for fish, crustaceans, and marine biodiversity
- Removes excess nutrients and pollutants from the water
- Improves ocean oxygen levels
- Supports small-scale, regenerative economies
Our Partnership with Seatrees
To make this mission real, we partner with Seatrees, a trusted nonprofit organization dedicated to restoring ocean ecosystems through blue carbon projects. Every time you purchase a pair of Blauw swim shorts, we fund the planting and maintenance of seaweed in one of Seatrees’ global restoration sites.
This isn’t a vague promise. It’s a direct, measurable action. Seatrees works with local communities to grow seaweed in high-impact coastal zones, ensuring long-term ecological and economic benefits.
Through this partnership, your sustainable swimwear purchase has impact beyond the short itself through a regenerative system that supports both people and planet.
Impact Beyond the Fabric
At Blauw, we believe recycled swimwear for men can be more than a product. It can be a platform for change. That’s why we build every short to last and to leave a legacy below the surface.
Our seaweed initiative turns your summer staple into a symbol of purpose. It’s not just about reducing harm. It’s about creating positive impact with every choice. Because the ocean gives us everything and this is our way of giving something back.
Look good above the surface, do good below it.