Person swimming with a shark in the deep blue ocean

Our Impact

Founded for the ocean.

Blauw was created from a love for the ocean and a belief that better products should leave a lighter footprint. From the recycled materials in the Blauw Short to the seaweed we plant with every pair sold, we are building our impact into the product - not adding it as an afterthought. We are not perfect, but we are committed to doing better with every decision.

Look good above the surface — do good below it Look good above the surface — do good below it Look good above the surface — do good below it Look good above the surface — do good below it Look good above the surface — do good below it Look good above the surface — do good below it Look good above the surface — do good below it Look good above the surface — do good below it Look good above the surface — do good below it Look good above the surface — do good below it Look good above the surface — do good below it Look good above the surface — do good below it Look good above the surface — do good below it Look good above the surface — do good below it Look good above the surface — do good below it Look good above the surface — do good below it

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SEAQUAL®

All Blauw recycled swim shorts are made 100% from SEAQUAL® YARN, a high-quality upcycled polyester created from ocean plastic. This yarn is the result of a global effort to clean our oceans and transform recovered debris into something lasting and functional. Working with SEAQUAL INITIATIVE, we contribute to ocean cleanups and help reduce the demand for virgin plastic in the fashion industry. The result: premium quick-drying swimwear for men that looks timeless and feels good — above and below the surface.

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SeaTrees

For every Blauw short sold, we plant seaweed through our partnership with SeaTrees, a regenerative ocean platform that restores coastal ecosystems and captures carbon naturally. Seaweed is one of the planet's most powerful tools for fighting climate change, absorbing up to 20 times more carbon per acre than forests on land. Each purchase therefore supports both the removal of discarded plastic and the restoration of the environment that inspired Blauw.

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Sustainable Manufacturing

Our products are made in small batches at ethical facilities that prioritize environmental and social responsibility. We work only with partners who meet high standards for water use, waste management, worker safety, and fair labor. Every stitch, seam, and thread is part of a process built to minimize impact and maximize longevity. Because true sustainability starts with making things that don't need replacing.

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Packaging & Delivery

We're mindful of the footprint that comes with getting your order to your door. That's why we use 100% recycled plastic packaging and work with logistics partners that offer carbon-offset shipping. Our mailers are recyclable, minimal, and designed to leave as little behind as possible. You won't find flashy boxes or unnecessary inserts — just the essentials, delivered with care.

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Blauw Circular Program

The ocean suffers when clothing is treated as disposable. That's why we encourage our community to keep their Blauw shorts for as long as possible and when they've reached the end of their life, to send them back to us. Through our circularity program, we ensure each pair is responsibly recycled instead of ending up in landfills or polluting the sea. By designing for durability and taking accountability for the full product lifecycle, we're working toward a future where nothing is wasted.

Recycled swim shorts drying on a railing. Made from ocean plastic.

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Stripe Carbon Removal

As part of our commitment to going beyond recycled materials and seaweed planting, Blauw partners with Stripe Climate to support the development of groundbreaking carbon removal technologies. A portion of every purchase processed through Stripe goes directly to projects that permanently remove CO₂ from the atmosphere.

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Sustainability is our core, not a feature.

To us, sustainability isn't about guilt. It's about doing better, because we can.At Blauw we combine thoughtful design, high-performance recycled materials and direct ocean restoration to make a better short - and to do better beyond the product.

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